Silk Road International (SRI) is an international coaching and consulting company that helps clients solve problems and overcome cultural issues that often attend international business, particularly in East and Southeast Asia. SRI focuses on cross-cultural understandings and communications as the basis for resolving conflicts in international corporate settings. For us, culture trumps strategy in day-to-day workspaces. A recognition of culturally based motivations and values allows for both a deeper appreciation of similarities and a better understanding of differences. Business coaching, culture evaluations, training events, and consulting centered on the beliefs and daily habits of individuals inform SRI’s behavior-centered solutions.

For almost 20 years SRI has helped companies and individuals re-value competing influences and improve communications. SRI supports an understanding of regional corporate, local, legal, and political cultures. By maximizing individual capabilities SRI helps facilitate professional competencies and more effective corporations.

SRI’s managing partners have more than 50 years of on-the-ground business, management, academic, and consulting experience in Asia. SRI has worked with SOEs, start-ups, MNCs, factories, SMEs, NGOs, individuals, and government bureaucracies in multiple countries in Southeast Asia and Greater China.

— Silk Road International

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