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SRI is your branch office in Asia.
SRI is an international coaching and consulting company that helps clients better understand and manage what's really happening on the ground in China and Southeast Asia. SRI helps clients solve problems and overcome cultural, political, and logistical issues that attend regional business.
SRI focuses on people, helping to improve cross-cultural communications. SRI works from the basis that localized understanding is the key to resolving conflicts in international corporate settings — and that trust matters most, because (corporate) culture trumps strategy in day-to-day workspaces.
Does your corporate culture work in another culture?
It's not just technical skills and knowledge, it's culture—your culture, their culture, and a shared corporate culture.
Contact SRIExperience Matters
We learned the hard way—on our own—so that you don't have to. We've worked in China and Southeast Asia for more than 30 years.
Contact SRIDo you have Interpreters, not translators?
Using the same words doesn't mean the same things. You need to understand meanings, nuance, innuendo, and feelings.
Contact SRIWhat Can SRI Do for You?
Doing Business in... Series
Ten practical modules distilling real, lived experience in Asia.
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