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	<title>Comments on: Chinese Branding and Perception</title>
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		<title>By: ScottLoar</title>
		<link>http://silkroadintl.net/blog/2009/05/26/chinese-branding-and-perception/comment-page-1/#comment-1261</link>
		<dc:creator>ScottLoar</dc:creator>
		<pubDate>Wed, 27 May 2009 02:44:28 +0000</pubDate>
		<guid isPermaLink="false">http://silkroadintl.net/blog/?p=404#comment-1261</guid>
		<description>&quot;(O)fficials acknowledge such (elite government-owned) companies are so far much less competitive than their private counterparts elsewhere&quot; but this acknowledgment doesn&#039;t explain wny the private sector is so much more competitive, and until a professional, experienced management responsible for return on investment is in control the state-owned enterprises will continue to be large, unprofitable leeches under the control of political administrators. Understand that most (all?) of these political administrators have never done something so simple as buy a car with their own money or made house payments, not even managed a household budget. Throwing private money into these SOE&#039;s without attendant management responsibility and authority won&#039;t change much, except the government&#039;s risk and losses will now be spread among more shareholders, which is hardly a recipe for economic stimulation nor will it raise competitiveness.</description>
		<content:encoded><![CDATA[<p>&#8220;(O)fficials acknowledge such (elite government-owned) companies are so far much less competitive than their private counterparts elsewhere&#8221; but this acknowledgment doesn&#8217;t explain wny the private sector is so much more competitive, and until a professional, experienced management responsible for return on investment is in control the state-owned enterprises will continue to be large, unprofitable leeches under the control of political administrators. Understand that most (all?) of these political administrators have never done something so simple as buy a car with their own money or made house payments, not even managed a household budget. Throwing private money into these SOE&#8217;s without attendant management responsibility and authority won&#8217;t change much, except the government&#8217;s risk and losses will now be spread among more shareholders, which is hardly a recipe for economic stimulation nor will it raise competitiveness.</p>
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		<title>By: david</title>
		<link>http://silkroadintl.net/blog/2009/05/26/chinese-branding-and-perception/comment-page-1/#comment-1260</link>
		<dc:creator>david</dc:creator>
		<pubDate>Wed, 27 May 2009 02:25:18 +0000</pubDate>
		<guid isPermaLink="false">http://silkroadintl.net/blog/?p=404#comment-1260</guid>
		<description>http://www.google.com/hostednews/ap/article/ALeqM5j1FZRNA_nf7XY7YePH-Od-tdunFAD98DSKOO0

So, does this help or hurt the big unprofitable SOE&#039;s that run the heavy industry, logistics and power industries?</description>
		<content:encoded><![CDATA[<p><a href="http://www.google.com/hostednews/ap/article/ALeqM5j1FZRNA_nf7XY7YePH-Od-tdunFAD98DSKOO0" rel="nofollow">http://www.google.com/hostednews/ap/article/ALeqM5j1FZRNA_nf7XY7YePH-Od-tdunFAD98DSKOO0</a></p>
<p>So, does this help or hurt the big unprofitable SOE&#8217;s that run the heavy industry, logistics and power industries?</p>
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		<title>By: Dustin</title>
		<link>http://silkroadintl.net/blog/2009/05/26/chinese-branding-and-perception/comment-page-1/#comment-1258</link>
		<dc:creator>Dustin</dc:creator>
		<pubDate>Tue, 26 May 2009 11:48:16 +0000</pubDate>
		<guid isPermaLink="false">http://silkroadintl.net/blog/?p=404#comment-1258</guid>
		<description>Interesting article.  I definitely think that the &quot;Made in China&quot; brand has a negative impact on Chinese brands in general.  However, to continue the Japan comparison, I believe Japanese quality wasn&#039;t considered very good until the 1970s.  Early on they were known for low quality knock-offs before they had a surge of exports.  Of course, there is a difference between &quot; low-quality&quot; and &quot;poison toothpaste&quot; but China and Japan got their economic reforms as a result of very different, albeit tragic, world events.

Couldn&#039;t agree more about Chinese car quality, a Chinese friend has a Chery that rides horribly.</description>
		<content:encoded><![CDATA[<p>Interesting article.  I definitely think that the &#8220;Made in China&#8221; brand has a negative impact on Chinese brands in general.  However, to continue the Japan comparison, I believe Japanese quality wasn&#8217;t considered very good until the 1970s.  Early on they were known for low quality knock-offs before they had a surge of exports.  Of course, there is a difference between &#8221; low-quality&#8221; and &#8220;poison toothpaste&#8221; but China and Japan got their economic reforms as a result of very different, albeit tragic, world events.</p>
<p>Couldn&#8217;t agree more about Chinese car quality, a Chinese friend has a Chery that rides horribly.</p>
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		<title>By: ScottLoar</title>
		<link>http://silkroadintl.net/blog/2009/05/26/chinese-branding-and-perception/comment-page-1/#comment-1255</link>
		<dc:creator>ScottLoar</dc:creator>
		<pubDate>Tue, 26 May 2009 05:52:01 +0000</pubDate>
		<guid isPermaLink="false">http://silkroadintl.net/blog/?p=404#comment-1255</guid>
		<description>Dave, what you say about the Chinese auto is true now but, do you not remember the earliest years when the Hyundai was criticized among other things as being held together with epoxy? When consumer ownership of a Hyndai did not go much beyond the ports of import? Now there is a huge gap in the US auto industry waiting to be addressed, just as when the mid-70&#039;s oil crisis initiated demand for a new class of auto, and my money won&#039;t be on a GM-Fiat fix.

Cheap knock-offs are the trademark of Chinese products now but my main point remains an open challenge to rebuttal: yes, of course the Chinese can make a world-class, quality product and in time that quality product can and most probably will become an international brand, especially when Chinese businessmen opt to enlist overseas talent. There is the example of Japan, Korea, Taiwan and Hong Kong as historical precedents, first producing cheap goods then graduating to dominate certain industries by reason of a developed, local infrastructure of materials sourcing, manufacture and supply; there is the historical precedent of Chinese porcelains which was the most important trade item during the Song, Yuan and early Ming dynasties (no, I&#039;m not stretching for examples); there is the very fact that mainland Chinese are in the main an intelligent and industrious people under relatively good governance, and highly opportunistic to boot, ready and willing to invest human capital and money to make a buck.  I compare those qualities against the stodgy gate-keepers in charge at most US corporations and I weep.</description>
		<content:encoded><![CDATA[<p>Dave, what you say about the Chinese auto is true now but, do you not remember the earliest years when the Hyundai was criticized among other things as being held together with epoxy? When consumer ownership of a Hyndai did not go much beyond the ports of import? Now there is a huge gap in the US auto industry waiting to be addressed, just as when the mid-70&#8242;s oil crisis initiated demand for a new class of auto, and my money won&#8217;t be on a GM-Fiat fix.</p>
<p>Cheap knock-offs are the trademark of Chinese products now but my main point remains an open challenge to rebuttal: yes, of course the Chinese can make a world-class, quality product and in time that quality product can and most probably will become an international brand, especially when Chinese businessmen opt to enlist overseas talent. There is the example of Japan, Korea, Taiwan and Hong Kong as historical precedents, first producing cheap goods then graduating to dominate certain industries by reason of a developed, local infrastructure of materials sourcing, manufacture and supply; there is the historical precedent of Chinese porcelains which was the most important trade item during the Song, Yuan and early Ming dynasties (no, I&#8217;m not stretching for examples); there is the very fact that mainland Chinese are in the main an intelligent and industrious people under relatively good governance, and highly opportunistic to boot, ready and willing to invest human capital and money to make a buck.  I compare those qualities against the stodgy gate-keepers in charge at most US corporations and I weep.</p>
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		<title>By: david</title>
		<link>http://silkroadintl.net/blog/2009/05/26/chinese-branding-and-perception/comment-page-1/#comment-1254</link>
		<dc:creator>david</dc:creator>
		<pubDate>Tue, 26 May 2009 05:04:59 +0000</pubDate>
		<guid isPermaLink="false">http://silkroadintl.net/blog/?p=404#comment-1254</guid>
		<description>Scott, sorry your first response didn&#039;t post. I&#039;ll try to post it again.

Dan,  I agree that there are probably thousands of industry specific Chinese brand leaders as there are from any of the EU countries and the US.  The point wasn&#039;t that in each industry there isn&#039;t a significant Chinese presence, I know there is.  The point is that China is the #3 economy in the world but they are no where near #3 in terms of leading brands. 

Further, the idea that &quot;made in China&quot; taints rather than supports a brand, even within China (or maybe especially within China) says that there is much to be done before successful individual industry players become household names in the US. 

I don&#039;t buy brand because of where the &quot;home office&quot; is.  I realize that means nothing anymore.  But obviously many (most?  some?) people do since melamine hurt car sales.  How did it affect other industries?

Scott, what Chinese airlines, heavy industries and power consortiums are world leaders?  I really don&#039;t know.  I know that the China airlines (not including HK) are in the red--as are most national carriers.  But again, you&#039;re right, profit isn&#039;t the point.

And the concept of acceptable levels of government ownership, I&#039;ll admit, has been RADICALLY changed in the last year, not for the better either, I don&#039;t think.  But that doesn&#039;t mean that just because a country is self sufficient in, say oil, that it has an ability to export either soft or hard power.  When the recession is nothing more than a fun memory (3-5 years from now) will we be as cavalier about the socialist/capitalist balance.  By then it&#039;ll be too late.

Have you ever driven a BYD car?  I did just to test it out.  It&#039;s far worse than any Hyundai.  BYD is getting a lot of press right now, but is any one in the US/EU going to buy it?  A couple of reasons that Hyundai was successful so quickly was 1. decades of success (govt sponsored, I know) at home. 2. design centers in Western countries. 3. a 100,000 mile/10 year guarantee that made taking the risk of buying one worth it.  Remember, even with rock bottom prices, no on bought Hyundai in the US until that program came out and showed people they could save money and have security at the same time.  BYD has none of these things going for it.  Yes it moves cars in China, but the quality is so poor that it&#039;s almost comparing apples to oranges.  No foreign presence, no original design, no successful marketing campaign--hell even their logo is a BMW rip off.

NO DOUBT the Chinese brand rush is coming.  I just am wondering how much of the current system and brands will still be in tact when it arrives.</description>
		<content:encoded><![CDATA[<p>Scott, sorry your first response didn&#8217;t post. I&#8217;ll try to post it again.</p>
<p>Dan,  I agree that there are probably thousands of industry specific Chinese brand leaders as there are from any of the EU countries and the US.  The point wasn&#8217;t that in each industry there isn&#8217;t a significant Chinese presence, I know there is.  The point is that China is the #3 economy in the world but they are no where near #3 in terms of leading brands. </p>
<p>Further, the idea that &#8220;made in China&#8221; taints rather than supports a brand, even within China (or maybe especially within China) says that there is much to be done before successful individual industry players become household names in the US. </p>
<p>I don&#8217;t buy brand because of where the &#8220;home office&#8221; is.  I realize that means nothing anymore.  But obviously many (most?  some?) people do since melamine hurt car sales.  How did it affect other industries?</p>
<p>Scott, what Chinese airlines, heavy industries and power consortiums are world leaders?  I really don&#8217;t know.  I know that the China airlines (not including HK) are in the red&#8211;as are most national carriers.  But again, you&#8217;re right, profit isn&#8217;t the point.</p>
<p>And the concept of acceptable levels of government ownership, I&#8217;ll admit, has been RADICALLY changed in the last year, not for the better either, I don&#8217;t think.  But that doesn&#8217;t mean that just because a country is self sufficient in, say oil, that it has an ability to export either soft or hard power.  When the recession is nothing more than a fun memory (3-5 years from now) will we be as cavalier about the socialist/capitalist balance.  By then it&#8217;ll be too late.</p>
<p>Have you ever driven a BYD car?  I did just to test it out.  It&#8217;s far worse than any Hyundai.  BYD is getting a lot of press right now, but is any one in the US/EU going to buy it?  A couple of reasons that Hyundai was successful so quickly was 1. decades of success (govt sponsored, I know) at home. 2. design centers in Western countries. 3. a 100,000 mile/10 year guarantee that made taking the risk of buying one worth it.  Remember, even with rock bottom prices, no on bought Hyundai in the US until that program came out and showed people they could save money and have security at the same time.  BYD has none of these things going for it.  Yes it moves cars in China, but the quality is so poor that it&#8217;s almost comparing apples to oranges.  No foreign presence, no original design, no successful marketing campaign&#8211;hell even their logo is a BMW rip off.</p>
<p>NO DOUBT the Chinese brand rush is coming.  I just am wondering how much of the current system and brands will still be in tact when it arrives.</p>
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		<title>By: gregorylent</title>
		<link>http://silkroadintl.net/blog/2009/05/26/chinese-branding-and-perception/comment-page-1/#comment-1253</link>
		<dc:creator>gregorylent</dc:creator>
		<pubDate>Tue, 26 May 2009 04:27:29 +0000</pubDate>
		<guid isPermaLink="false">http://silkroadintl.net/blog/?p=404#comment-1253</guid>
		<description>early days on most of your points ... doesn&#039;t take into account change and its pace ...

just one example, many indians migrated to usa, and are returning as things change ...

and china will certainly have global brands, west is sort of ignorant still</description>
		<content:encoded><![CDATA[<p>early days on most of your points &#8230; doesn&#8217;t take into account change and its pace &#8230;</p>
<p>just one example, many indians migrated to usa, and are returning as things change &#8230;</p>
<p>and china will certainly have global brands, west is sort of ignorant still</p>
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		<title>By: Dan</title>
		<link>http://silkroadintl.net/blog/2009/05/26/chinese-branding-and-perception/comment-page-1/#comment-1252</link>
		<dc:creator>Dan</dc:creator>
		<pubDate>Tue, 26 May 2009 04:07:51 +0000</pubDate>
		<guid isPermaLink="false">http://silkroadintl.net/blog/?p=404#comment-1252</guid>
		<description>I 90 percent agree with you and I 10 percent think you are speaking too generally and that you are a bit behind the times.  I would have 99 percent agreed with you six months ago, but in that time, my firm has picked up a number of Chinese clients, two of whom I have learned (from many sources) have very strong names within their industry.  So yes, beyond Lenovo and Haier there isn&#039;t much out there in the way of big time consumer goods, but there are definitely Chinese companies building up brand reputations in their niches and I think that has to count for something.</description>
		<content:encoded><![CDATA[<p>I 90 percent agree with you and I 10 percent think you are speaking too generally and that you are a bit behind the times.  I would have 99 percent agreed with you six months ago, but in that time, my firm has picked up a number of Chinese clients, two of whom I have learned (from many sources) have very strong names within their industry.  So yes, beyond Lenovo and Haier there isn&#8217;t much out there in the way of big time consumer goods, but there are definitely Chinese companies building up brand reputations in their niches and I think that has to count for something.</p>
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		<title>By: ScottLoar</title>
		<link>http://silkroadintl.net/blog/2009/05/26/chinese-branding-and-perception/comment-page-1/#comment-1251</link>
		<dc:creator>ScottLoar</dc:creator>
		<pubDate>Tue, 26 May 2009 03:53:05 +0000</pubDate>
		<guid isPermaLink="false">http://silkroadintl.net/blog/?p=404#comment-1251</guid>
		<description>David;

You&#039;ve got a great blog.

North Korea is dependent on China for a lot but it is not a client state, North Korea&#039;s foreign policy and attitude is distinct and separate from China, and as evidenced again and again North Korea does not truckle to any outside power other than to advance itself.  You give the examples of China applying pressure to Taiwan and Vietnam, both instances in which Chinese pressure accomplished nothing but a border war in Vietnam and the election of Chen Shuibian in Taiwan, hardly successes. North Korea is true to the national character to the extreme: stubborn and fearful of factions.

Yes, Chinese want their kids in US schools for the same reasons Koreans want their kids in US schools and pay beaucoup bucks and immigration maneuvering to do so. Your decision to where to send your child for a few years of rote memorization is your own and does not reflect  the attitudes of Chinese or Korean parents who generally hate the educational system unless their child somehow manages the very top percentile and is so ensured of a spot in the top several universities. Note I do not entirely dismiss rote memorization, but at best it is an adjunct to an education which transmits the cultural heritage and enables a student to collate, analyze and express - in short, teaches them how to think rationally and express those thoughts; memorization should not pass as an excuse for an education .

You use cars as an example of possible government-funded losers and I counter with airlines, heavy industries and power consortiums, all three of which can be argued as strategic and essential to a nation&#039;s economic independence and projection of soft power (I&#039;ve finally used that word! perhaps inappropriately). Yes, the brands you quoted are China&#039;s only face and are losing money - for now, but the future of very large and multinational corporations seems to be moving towards SOE&#039;s and away from private bank or shareholder funded companies. Also, as recent events prove, there is very little advantage to a nation&#039;s well-being and a lot of probable harm in short term profitability at the expense of the long term, a fact that seems to escape managers beholden to the quarterly results.</description>
		<content:encoded><![CDATA[<p>David;</p>
<p>You&#8217;ve got a great blog.</p>
<p>North Korea is dependent on China for a lot but it is not a client state, North Korea&#8217;s foreign policy and attitude is distinct and separate from China, and as evidenced again and again North Korea does not truckle to any outside power other than to advance itself.  You give the examples of China applying pressure to Taiwan and Vietnam, both instances in which Chinese pressure accomplished nothing but a border war in Vietnam and the election of Chen Shuibian in Taiwan, hardly successes. North Korea is true to the national character to the extreme: stubborn and fearful of factions.</p>
<p>Yes, Chinese want their kids in US schools for the same reasons Koreans want their kids in US schools and pay beaucoup bucks and immigration maneuvering to do so. Your decision to where to send your child for a few years of rote memorization is your own and does not reflect  the attitudes of Chinese or Korean parents who generally hate the educational system unless their child somehow manages the very top percentile and is so ensured of a spot in the top several universities. Note I do not entirely dismiss rote memorization, but at best it is an adjunct to an education which transmits the cultural heritage and enables a student to collate, analyze and express &#8211; in short, teaches them how to think rationally and express those thoughts; memorization should not pass as an excuse for an education .</p>
<p>You use cars as an example of possible government-funded losers and I counter with airlines, heavy industries and power consortiums, all three of which can be argued as strategic and essential to a nation&#8217;s economic independence and projection of soft power (I&#8217;ve finally used that word! perhaps inappropriately). Yes, the brands you quoted are China&#8217;s only face and are losing money &#8211; for now, but the future of very large and multinational corporations seems to be moving towards SOE&#8217;s and away from private bank or shareholder funded companies. Also, as recent events prove, there is very little advantage to a nation&#8217;s well-being and a lot of probable harm in short term profitability at the expense of the long term, a fact that seems to escape managers beholden to the quarterly results.</p>
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