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New China Buyers Q&A from the HK GS Sourcing Fair

Show Questions:

1. Q: “How do you tie QC to payments to your supplier?”

A: First, any 3PQC needs to be paid for by you, not your supplier.  We’ve had people that have told us proudly that they negotiated the 3PQ be paid for by their supplier.  Bad idea.  You want your QC to be completely beholden to you.  Understand that suppliers often have no qualms about paying a few hundred dollars to a 3PQC inspector to get a $100K order “approved.”  3PQC inspectors that make only a few hundred to a thousand a month have a hard time not taking the payments too.

Having said that, you can certainly charge back to the factory the costs of extra QC necessary to reinspect rejected product.

True story: We have a supplier that complains that the QC for one of the world’s largest box stores are so corrupt, top to bottom, that they almost can’t afford to work with them even though their volume is huge.  Huge, I tell you.  The QC are so secure in their ability to extort money from suppliers to pass already good quality product that they basically dare the supplier to expose their corruption.  The QC can make thousand of dollars a month on top of their individual salaries and if they get fired they can still use their employer’s name and experience to get a good job in the future.

Second, you need to be very clear in your contract that while you may pay for the balance of the order before the goods are released to port you will not make any payments until 3PQC has confirmed with both you and the supplier that the goods meet spec.

One of the best ways to do this is to do multiple QC visits.  If you are only visiting the day before product is scheduled to leave and you find problems it may be too late to fix the problems and still hit delivery dates.  At the very least unpacking items, reworking them and repackaging them are going to damage the retail packaging and increase the number of returns you get from your domestic clients.

Finally, with every QC visit you need to have the report signed, stamped, dated by both a manager in the factory and the QC inspector.  Then you leave a copy with the factory, have the original return with the QC inspector and you get a faxed or emailed copy too.  This makes sure that everyone is on the same quality page from the very beginning.  Make these QC reports part of your contracts too–that repairs, replacements, etc must be completed and reinspected prior to final payment.

2. Q: “Ok, so we need to do product testing, how do we make sure that we don’t test “golden samples” but test actual product?”

First, you have to have someone you trust pull the samples from the production line.  DO NOT TRUST THE SUPPLIER TO DO THIS FOR YOU.  Remember they have no incentive to give you the real thing.  Their incentive is to submit something that passes the tests since they’ve already bought the raw materials and started production.  If you don’t have anyone that is on the ground representing you directly you can hire someone like SRI or any other 3P service provider to go to the factory, pick the samples themselves and then take it to their own (or contracted) lab and test it and send the results back to you.

True Story: We had a supplier that created inks for one of their client’s tests that were completely different from the inks that they supplied the client in their products.  They did this with the complete knowledge and consent of the client!!!  The client bought the cheapest inks possible and requested the supplier provide better quality inks to the testing companies.  The supplier had no issues with this blatantly dishonest request from their client.  If you do, and you should, you need to take appropriate steps to secure actual products for testing.

Second, you need to consider testing at multiple times in the process.  Depending on the size of your order (and the size of your liability!!) you should test materials before they are used, test samples before production starts, test in-line samples as production is on going and then test final product before it ships.  Remember, liability is ultimately your responsibility.

3. Q: “Condisering the language barriers between me and my potential suppliers, how do I communicate the technical information that is necessary to manufacture my product correctly?”

A: Keep it simple, stupid.  Use the same format and processes as much as possible.  Let you suppliers know how you expect to communicate and ask them what they expect and what they are used to.  Often there are types of software (or the newest versions of software) that may not be in China yet.  Talk with your supplier about what you are using before you send them documents they can’t open.

Also keep records of EVERYTHING.  Copy and past Skype, QQ, MSN or other chats into word documents and email them to your suppliers after the conversation is completed.  Type instructions in bullet-point formats so that they can be easly read and more easily understood.  Confirm and reconfirm each of the specific/important technical points involved in your product’s production.

True Story: I was hired part time as a Thai speaker to sit in on meetings and make sure that each side is talking about the same things.  I did this while I was in grad school for a couple of companies that were working in Thailand and needed someone that could speak Thai.  The company would prep me on the technical details and I’d look up the specific translations before the meeting.  Then I just listened in to all their calls and made corrections to each party’s understandings as needed.  It worked out great from the companies (one of whom I later worked with) and I got some much needed cash to supplement my student income.

4. Q: “How do I know that my factory is certified to meet the standards of my home country?”

A:  You don’t!!  Know this: Factory certification does not mean actual compliance.  Your factory may have the ability to be compliant but may not know how to exactly achieve it.  They may have been “certified” but may not be updating that certification.  They may be meeting all that they are asked to do and while that technically gets them the certification certificate but doesn’t really meet standards that you require. So what to you do?  You hire third party testing and engineers to work with the factory to do QC at all points of the production process.

True story: We were supplying a client that needed to ultimately deliver product to one of the large entertainment companies in the US. This company had a factory audit standard that required all suppliers be audited before the PO was issued.  We were using at least 11 different suppliers and called and told the entertainment company’s audit company that they’d need to spend at least a week auditing all the suppliers.   They told us straight out that they don’t want to know about 10 of the suppliers and we should pick the best factory, prep them for the visit, and they’ll come out for a single visit and leave.

Charles Kirmuss of infinity tells the story of a factory that he worked with that was technically ISO certified but had no clue how to actually be compliant.  He wrote the ISO compliance manual for them!  He helped them implement all the necessary procedures to make sure that (at least) his product was both certified and compliant.

If you are willing to work with your factories you can both get what you want and develop a lasting relationship that is good for both parties.

5. Q: “How do I find somebody that I can trust?”

A: Here’s my business card.

Nobody cares about your product as much as you do—so make the outward commitments to your product quality and factory relationship that will teach your supplier that you really care and expect them to care also.  This means you need to participate with your supplier in training and education.  My personal theory on QC in China is that there is a direct relationship between the amount of time you personally spend with(in) your factory and the level of quality you will get shipped to you in the end.

Finally, best story of the show, courtesy of Mike Bellamy (Passagemaker).  Mike asked a group of factory owners/managers how they can produce new designs each year when they have absolutely no R&D budget or department.  Their answer?  “From foreigners at tradeshows!!”  Yup, that info that you’re passing out as info to get bids is being used by the factories that don’t get your orders to create their “own” new line of products.  This, my friends, is the real Chinese economic miracle.

New Buyers Seminar–Electronics Sourcing Show Q&A

October 12, 2008

Once again, I’m speaking to new buyers at the Global Sources Electronics Show in Hong Kong.  If I may, I’m speaking at the good show, out by the airport, not the other one downtown.  This is not just my own (biased) opinion, but rather the general consensus from a number of buyers I talked with.  With that out of the way, here are the “new” takeaways from the show speakers.  Besides myself, speakers included Mike Bellamy from Passagemaker, Charles Kirmuss from Infinity and a representative from Bureau Veritas.  This presentation will be repeated on Tuesday at 12 noon at the same show location.

First, set appropriate expectations.  This includes time, communications, price, professional experience, etc.  I know that I’ve joked more than once that low expectations are the key to happiness but coming to China probably no general theme could be more true.  China is honestly amazing, you’ll be overwhelmed, but not always for good reasons.  So manage your expectations and the expectations of those that are paying for your trip (if it’s not you personally).

First, you need to understand that you will most likely not be working in factories on an architectural par with the Bird’s Nest or Water Cube. Yes, we all saw those on TV and yes those are in China too—but so are 800 million peasants living in cement houses or huts they built with their own hands.  The Bund (Shanghai) is not China, just like Times Square is not America.  But if you think of China more like the US than like Singapore you’ll be better prepared for what you really encounter.  While you’ve seen the Chinese equivalents of Washington DC, Rodeo Dr. and Michigan Avenue most Chinese and most of your factories are more likely to be in the Chinese equivalents of Corona California, Price Utah, Lander Wyoming, and DeKalb Illinois (all places I’ve lived)—in other words, small towns a ways outside of larger city centers with infrastructure and factory capabilities that are nowhere nearly as nice or modern as you’d think if you’ve only seen China from the MSM.

Second, Chinese factories are not going to be nearly as good with design as they are working with counter samples.  Know this before you ask them to start working on design for you.  In fact, I would go so far as to say that unless you have invested in the design department of your supplier you most like do not want your supplier’s engineers or designers creating/working on anything of yours.  China’s value is still in copying, mass producing and finishing things that are designed elsewhere.  Are their exceptions to this?  Certainly, but exceptions do not make the rule.

On a related note, to help you secure your IP, spread the components of your products around to various suppliers.  Don’t disclose your end use and requirements rather than the market.  And don’t share all your IP/design/ideas with every booth you visit at Chinese shows.

Third, don’t assume anything is “just industry standard” or “everyone knows this.”  This goes for everything from component parts to color standards to testing requirements to packaging.   When you are working across cultures there is no such thing as “common knowledge.”

Since this was an electronics show, it’s probably appropriate that most of the audience questions were centered around IP and protection.  So here are some issues that you should be aware of in China.

First, what kind of IP rights are recognized in China? China has a First To Register (FTR) not a First To Market (FTM) legal system for IP.  This means that if you share all your own IP with a supplier and they run out and resister it before you do then legally it’s theirs.  For this simple reason you need to put all of your legal ducks in a row BEFORE you start sharing all your sensitive information with potential (or even final) suppliers.

Second, can you be successful in a lawsuit in China against a manufacture that has violated your IP?  Simple answer, yes.  All of us speakers on the panel have had successful experiences with lawsuits in China.  But the real question isn’t can you win in court in China but have you set yourself up for success in court or to be taken advantage of.  To know the answer to this question you most likely need professional help.  I’ve used Harris & Moure before—they know China.

Last, what’s the best way to coordinate your shipping?  Don’t do it yourself.  There is really no reason why you should be doing anything but paying for your shipping.  International shipping can involve up to 15 different entities for a single shipment and there are professionals that can handle all of it for you, door to door, for very manageable fees.

” And knowing is half the battle…”

UPDATE. Like many in China, I was on vacation this weekend when the Skype story broke.  I’m a bit late to the party, but here are some additional links and great analysis at Rconversation and Imagethief.

All I remember from the old G.I. Joe cartoons of the early 80′s is this one line.  No character names, villains, stories or the “lessons” that each episode ended with.  But this one line, I’m sure everyone in my generation remembers.

Well, today I thought of it again.  I read these two articles and realized that foreigners are coming to China with way too much trust, to many assumptions based on “western” experience.  What I’m not saying is: you can’t trust people/businesses in China.  What I am saying is: you’d better know who you are dealing with, because they certainly know you.

Article number 1.  Americans don’t know Jack (or Zhou, or Zhang) about China.  No real surprise here.  But the fact that so many thought Singapore, Buddha, Toyota and Nike were “Chinese” is flat out scary.  (Fortune cookies, which are from San Francisco, also made this list.)  Nike?!  More than the war, the economy or the current pres and the two buffoons running for election, this exposing of collective ignorance has to be one of the most embarrassing things to ever be said about Americans.  Are we really that dumb?  Don’t answer that.

On a lighter note, over 40 percent of Americans couldn’t name a single Chinese brand name, which to me says more about Chinese companies than Americans.  Worried about China taking over the world soon?  Don’t hold your breath.

But this does speak to one of the most important causes of foreigners’ failures (or at least bad, money losing experiences) in China.  As most of my posts on this blog insist, if you know who your working with, what they really can do and what they really expect from you, then your Chinese manufacturing experience has a much better chance of being successful.

Article number 2. China knows alot more about you than you think they do.  That’s right.  They are monitoring VOIP calls and text messages sent via computer by anyone that downloaded the Chinese version of Skype-i.e. your supplier, your trading company, your rep in China.  This isn’t the same as the ability to wiretap that is mandatory in the US.  This is a Trojan horse installed in the downloaded Chinese software that is triggered by keyword usage.  Conversations as well as individual computer and usage date are not just filtered, but also saved by net nanny.  For more on the media see this link.

If you’re like me this could be very scary. I’ve used Skype for more than 4 years now–since Feb of 2003. It probably saves me $1000 a month in international phone bills. I use it for chat with factories, QC, clients, and the office staff when I’m out. At first glance, maybe this is not big deal to many people outside of China.  But more than the time and money it saves little old me, the fact that everyone else in China uses Skype too make this a really big deal for anyone communicating with people/factories in China.  In the past couple years I’ll wager that almost every factory I’ve been too uses Skype–and that would be almost 1000 factories in 11 provinces and Taiwan.  Ditto for all the trading companies, project managers, sourcing companies and all the expats I know here. It’s scary, but hardly surprising (remember the reality of the Chinese environment: all the phone (land and cell) carriers are nationalized and search engines filter content (Google, Baidu, Yahoo) and Media, email and websites are censored).

In addition to G.I. Joe, these two articles also reminded me of James McGregor’s “Little Red Book of Business.” This “book” is actually a list at the end of each chapter in his still VERY GOOD book, One Billion Customers.  His list at the end of chapter one is particularly applicable to this story.  Here are a couple of his points (p.56-57):

The Chinese now understand the outside world much better than the outside world understands them.

You will never be successful walking into an meeting cold.  Know who you are dealing with and what they really want and need.

Foreign businesspeople who come to China often have too much goodwill, too much trust and too little patience.