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What’s it like to be Nike?

In the midst of factory angst, have you ever thought to yourself “Man, if I was as big as Nike or Wal-Mart I’d never have these problems—they’re just raking in the money.”? I used to.

And, I hate to burst you bubble, but the problems don’t go away. Apparently they just get bigger and more public. I was talking with a friend from Wal-Mart last year and he confirmed, to my dismay, that they deal with the exact same issues that I deal with in China. It’s just that their qtty’s are millions of times bigger than mine.

When I got over the shock of realizing that my issues with manufacturing weren’t going away with increased qtty’s, I was actually comforted a bit. Really, I thought, “hey, I’m doing things the right (or at least established) way.” My partner at that time was thoroughly depressed, though. He was thinking that at some point we would be getting out of the problems that we were having.

Nike’s recent corporate report focusing on China confirms this to me again. Being big doesn’t make your problems go away. You can read some of the commentary on the report here.

In reading this I found three really relative things for small business from the report of problems with global giant Nike.

1. “Nike spokesman Alan Marks said the problems highlighted in the report are “consistent with the problems we face globally.”” Once again, doing business in China requires that you learn a different language, not move to a different planet.

China is not inscrutable. Most of the problems that foreigners have here are two fold. One, they don’t learn Chinese or even Chinglish. Even if you do speak Chinese, the translations of Chinese into English often do not make sense and even more often do not mean the same things to the (Chinese) speaker and the (English) listener. This language barrier is HUGE and often means that people miss cultural issues, have massive factual/technical misunderstandings and basically can/do miss most of what’s going on around them. And since Chinese is a high context language (English is low) I think that this is the source of most problems when discussing project details as well.

The second issue is that people physically are not here. They assume that because the emails going back and forth that show both parties are in agreement (big mistake, see problem #1) means the product will be exactly what they expect. Here’s the reality of China: It’s not inscrutable, you just have to be here and confirm everything yourself.

2. The report also states that “corporate responsibility is a relatively new, rapidly evolving business practice in China. Adoption and understanding vary widely.” Amen. This is one of the biggest deceptions created by the huge and very modern east coast cities. People come into Hong Kong, Shenzhen, Shanghai, Beijing, Tianjin and are comfortable—they recognize the office towers, the Starbucks, the subway. They stay in 5 star hotels and get chauffeured around in foreign brand autos. They talk with managers/owners with foreign degrees or at least assistants with foreign degrees and they assume that because business in China looks like business in the West they’ll be OK. But the adoption of business concepts and theories are years if not decades behind. Sure there are some world-class factories in every industry but they are the exception rather than the rule. And, when the rest of the Chinese industrial environment is working on a different plane even the top level players can have serious problems—e.g. the report from Nike.

3. The report indicated that “Problems include: inadequate management, excessive overtime and workers using false documents to get jobs.” Now, I don’t’ know how you deal with the last one here, and for SME’s you probably wont’ ever have too. And excessive overtime is another one that is hard, if not impossible to monitor if you are not living in the factory and counting hours in the HR department yourself. But the first one, inadequate management, should never be an issue for SME’s—meaning for every project you can and should be putting some of your own people into factories to report, count, QC, monitor and manage schedules, people and time. A couple thousand dollars a month to guarantee that the project is done correctly is well worth the cost of delays or mistakes. You can, and we do, almost always negotiate into contracts that we get some living quarters for full-time, on-site QC and part time project manager visits. You won’t be able to supplant the existing management in the factory, but you will be able to get intimately involved with the needs and people involved in your projects. The factory may not be managed well, but you can make sure that your project is—the key? Be there yourself.

Face vs a good deal; Chinese and American Perspectives

Another good article at Knowledge@Wharton.

Very simply, American’s don’t care about face as long as the price is “fair.”  Americans also tend to think that preferential treatment is almost always unfair (unless they’re the one getting the deal).  Chinese consumers, on the other hand, expect to get better deals if they have a personal connection with the seller and they must have face with friends (i.e. a relatively lower price than other people they know) regardless of the actual price paid.

From the article:

“According to Bolton, these findings suggest that Americans may be less accepting of dynamic pricing at this point because “fair is fair” as they see it. “In China, there may be more room to maneuver” in setting different pricing levels, she said, because consumers tend to view pricing fairness in terms of how they fared in comparison to “in-group members,” or friends versus strangers.”

The article focuses on retail sales, but the implications for other levels of business are clear. If you’re an American buyer in China—you have to know you’re not going to be getting the “best” price and you need to be OK with that.  A price that works for you is going to have to be good enough.  Also know that you can bargain and haggle over everything.  And I really do mean everything.  It also means that your Chinese supplier will perceive value in your repeat buying.

It sounds a bit stereotypical to say that American’s value “fairness” almost as much as a good bargain and the Chinese don’t care as much about the price as long as they have good relationship behind the purchase, but that seems to be the findings here.

The Cruel Hoax of an Improved Lifestyle

This is a copy of a chat by a couple of friends and myself about globalization, on a different blog site.  As it pertains to both the rise of China and a common (mis)perception of China, I’m going to copy the whole thing here.

Enjoy.

The Cruel Hoax of an Improved Lifestyle, by Ben Hawken.

The long-foreseen, but under-reported, shortages associated with globalization have arrived en masse.

According to an article in the NYT, a surge in demand has led to grain shortages around the world, despite farms operating at peak output.

Many factors are contributing to the rise, but the biggest is runaway demand. In recent years, the world’s developing countries have been growing about 7 percent a year, an unusually rapid rate by historical standards. The high growth rate means hundreds of millions of people are, for the first time, getting access to the basics of life, including a better diet.

This problem is the result of a long series of successes.

Programs which have sought to modernize the cultures of third-world countries, and give them access to first-world living standards and customs, have given these densely populated countries a desire for a quality of life and consumption habits equal to those in the West.

Nigeria grows little wheat, but its people have developed a taste for bread, in part because of marketing by American exporters. Between 1995 and 2005, per capita wheat consumption in Nigeria more than tripled, to 44 pounds a year. Bread has been displacing traditional foods like eba, dumplings made from cassava root.

Thus, the success of globalization efforts have provided a demand that is unsustainable. Or, as Daniel W. Basse of the Ag Resource Company (a agriculture consulting firm in Chicago) puts it: “Everyone wants to eat like an American on this globe, but if they do, we’re going to need another two or three globes to grow it all.”

Many anthropologists and geographers, the eminent Jared Diamond among them, have pointed out the inherent dangers of this trend–the fact that the earth cannot, under any circumstances, sustain the consumption demands of all 6.5billion people living a first-world lifestyle.

Diamond, in his landmark book Collapse, and most recently in an NYT
op-ed
, discusses this problem directly.

Several decades ago, many people considered rising population to be the main challenge facing humanity. Now we realize that it matters only insofar as people consume and produce. [...] What really matters is total world consumption, the sum of all local consumptions, which is the product of local population times the local per capita consumption rate.

This problem does not exist merely in figures and projected calculations–there are very real examples of this currently at work.

Among the developing countries that are seeking to increase per capita consumption rates at home, China stands out. It has the world’s fastest growing economy, and there are 1.3 billion Chinese, four times the United States population. The world is already running out of resources, and it will do so even sooner if China achieves American-level consumption rates. Already, China is competing with us for oil and metals on world markets.

Per capita consumption rates in China are still about 11 times below ours, but let’s suppose they rise to our level. Let’s also make things easy by imagining that nothing else happens to increase world consumption — that is, no other country increases its consumption, all national populations (including China’s) remain unchanged and immigration ceases. China’s catching up alone would roughly double world consumption rates. Oil consumption would increase by 106 percent, for instance, and world metal consumption by 94 percent.

If India as well as China were to catch up, world consumption rates would triple. If the whole developing world were suddenly to catch up, world rates would increase eleven fold. It would be as if the world population ballooned to 72 billion people (retaining present consumption rates).

Some optimists claim that we could support a world with nine billion people. But I haven’t met anyone crazy enough to claim that we could support 72 billion. Yet we often promise developing countries that if they will only adopt good policies — for example, institute honest government and a free-market economy — they, too, will be able to enjoy a first-world lifestyle. This promise is impossible, a cruel hoax: we are having difficulty supporting a first-world lifestyle even now for only one billion people.

We Americans may think of China’s growing consumption as a problem. But the Chinese are only reaching for the consumption rate we already have. To tell them not to try would be futile.

Even this anticipated problem of China’s drain on world resources is preceded by the aforementioned grain shortages.

The successful development programs in Nigeria, for example, have resulted in the emergence of a middle class. According to the NYT, median income has doubled, and most of that increase has been spent on food.

After generations spent in poverty, the Nigerian middle class is in no mood to return the foods or practices that remind them of poverty. They are dedicated to their “taste for bread.”

“I must eat bread and tea in the morning. Otherwise, I can’t be happy,” Mr. Sule said as he sat on a bench at a roadside cafe a few weeks ago. For a breakfast that includes a small loaf, he pays about $1 a day, twice what the traditional eba would have cost him.

This response should not outrage us nearly as much as it might at first. Mr. Sule still hasn’t insisted on driving an SUV, refused to take public transit or turned a blind eye to the dangers of clear cutting and unsustainable natural resources.

There are solutions, and Diamond spends the second half of his op-ed outlining them, but they are not things that will be eagerly done by a majority of first-worlders, and it is cringe-inducing (and saddening) to consider the tragedy that will have to occur before these solutions are heeded.

First Reply from Prof. Vincent James Strickler      

I call bovine stool.

I heard a talk given by an agricultural expert about 10 years ago in which he said if then current ag tech was applied to areas then in cultivation, there would be enough food to feed 30 billion people.  He saw no reason why, if and when we did reach 30 billion, there wouldn’t be the technology available to feed 150 billion.

In the Q & A session after, he was asked, if we are capable of feeding so many, why do so many go hungry?  Politics getting in the way of economics he said.  I think he is right.  As these developing countries demand more wheat, the price will go up, there will be an incentive then to produce more, and farmers will.  Maybe some of those US farms that are now getting paid by the govt to NOT raise wheat will decide they can make more money actually doing so and shipping it to Nigeria (or selling their little family farm to some big corporation that will raise the wheat and ship it to
Nigeria).  We just need to get bleeding heart social policies (“Save the family farmer, sob!”) and protectionism out of the way.

Unsustainable?  More Malthusian nonsense.  The sky is falling, the sky is falling!

Whenever I hear this kind of stuff, I reminded of Michael Crichton’s (please excuse the colorful language) “horseshit” analogy:

“Let’s think back to people in 1900 in, say, New York. If they worried about people in 2000, what would they worry about? Probably: Where would people get enough horses? And what would they do about all the horseshit? Horse pollution was bad in 1900, think how much worse it would be a century later, with so many more people riding horses?

“But of course, within a few years, nobody rode horses except for sport. And in 2000, France was getting 80% its power from an energy source that was unknown in 1900. Germany, Switzerland, Belgium and Japan were getting more than 30% from this source, unknown in 1900. Remember, people in 1900 didn’t know what an atom was. They didn’t know its structure. They also didn’t know what a radio was, or an airport, or a movie, or a television, or a computer, or a cell phone, or a jet, an antibiotic, a rocket, a satellite, an MRI, ICU, IUD, IBM, IRA, ERA, EEG, EPA, IRS, DOD, PCP, HTML, internet, interferon, instant replay, remote sensing, remote control, speed dialing, gene therapy, gene splicing, genes, spot welding, heat-seeking, bipolar, Prozac, leotards, lap dancing, email, tape recorder, CDs, airbags, plastic explosive, plastic, robots, cars, liposuction, transduction, super conduction, dish antennas, step aerobics, smoothies, twelve-step, ultrasound, nylon, rayon, Teflon, fiber optics, carpal tunnel, laser surgery, laparoscopy, corneal transplant, kidney transplant, AIDS… None of this would have meant anything to a person in the year 1900. They wouldn’t know what you are talking about.

“Now. You tell me you can predict the world of 2100. Tell me it’s even worth thinking about. Our models just carry the present into the future. They’re bound to be wrong. Everybody who gives a moment’s thought knows it.”

You want hear my prediction for the future?  Two things.  Birth rates around the globe — including in these developing countries will continue to crash. At the same time, sustainable, profitable nuclear fusion (or something even more exotic) will become workable in the next 20 years.  With these two developments, all worries about energy consumption, pollution, resource sustainability, etc. will become as dumb as worries about horse crap in the street.  Yes, there will still be new worries to replace the old, I’m sure. But the old worries won’t be valid anymore.

Second Reply from me, David Dayton      

Way too much hype and assumptions about the rise of China.  The doomsday scenario assumes that China and India will soon reach US consumption levels for all or most of their collective 2.5 billion people.  Not going to happen.  Ever.

First, China will not get to the point of having all 1.5 billion people consuming at first world rates in 50 years, let alone 15 or 25.  Inflation for the last 6 months and the strengthening RMB over the last year are already proving this case.  Even with growth and FDI China doesn’t have the physical capacity (schools, roads, stores,
etc.) to even provide the opportunity for all the 1.5 billion of them to consume like Americans.  You still have 900 million people here that still are living on $1 a day–you telling me that they are going to move up to $100 a day in the next two decades?  This assumption is pure hyperbole.

Second, it took China 50 years to raise about 200 million people to the levels they are consuming at now–and even those 200 mill are not at levels that are equal to US levels yet.  That growth also coincided with two very important events .  First, is that China’s growth was literally from 0, or starving, to the point it is today.  And most, if not all of this growth came after 1980 when the West was booming like nothing the world had ever seen, small recessions prior to this year notwithstanding.  Second, the recent recession is a correction for that growth, mostly in the US where we financed our growth on credit (and the Chinese, by the way, are the creditors) and could last for 5 or more years.  The Chinese economy is deceptive precisely because of these factors.  It is overwhelmingly reliant on exports in a world with a crashing Dollar and China has a huge cash (inflation) liquidity problem that is just beginning to be recognized and is destroying it’s ability to control inflation.  China will NOT achieve 1.5 billion people consuming at the US levels.

Sure we can’t tell China to stop consuming, but we won’t have too.

Further China is both continuing their one child policy for the next twenty years, at least, and must also deal with MASSIVE and I mean really really MASSIVE environmental problems that some assume will suck 6-8% of the growth from the economy when they are finally tackled.  Not to mention the fact that they are going to have an aging population in 20 years and no social net.  By the time they get rich
they’ll already be old and consumption patters will not be the same–if they live long enough to even get old.

India has even more issues than China, massive poverty, smaller % of usable land per capita, much poorer infrastructure, a democratic government that can’t get much necessary change through (yea, there are advantages to totalitarianism).  India will not get their billion people consuming at the US levels in the next 50 years either.

Any end of the world story, including Diamond’s, that assumes that China will continue 10% growth for then next 50 years, or assumes that because 200 million people now get $25 a day all 1.5 billion will soon have $100 a day is just not going to pan out.

Welcome to The Worker’s Paradise.

Just about everyone I know asks me, at some point or another, “So, what’s China really like? I mean, I see the news, but what’s it really like to live there?” Everyone seems to be caught up in this idea that there is a “real China” that they’re not getting on the news. NEWS FLASH: there are hundreds of millions of different “Chinas” the most common (in terms of shear numbers) is the Chinese dirt farmer. Second most common is the factory laborer. Most foreigners really don’t want either of these versions of China unless they are in an air conditioned car with a telephoto lens.

“My China” is much different than these two versions, being a foreigner here, it’s probably completely different than most Chinese people. But there are some things that affect everyone–foreign or local.

1. Interest rates dropping in the US means that foreign investment is going to keep rolling into China and keep the hot economy going strong! Since the US is trying to jump start their economy Dollars are practically free (for people with already good credit) and that means that companies are going to be spending more in China—where everything is made.

2. Interest rates are rising in China and this means the people who own homes/factories or are producing goods are paying more for the same things. The continually rising Yuan (almost 10% in the last 15 months) is drawing in even more cash in an economy that already has too much. And, it’s going to go up again—the rumor is a rise to 6.5 (from the current 7.14) to the Dollar before the Olympics.

3. Rising inflation in China means that the price of everything, from my favorite Y10 noodles (now Y12) to labor, is jumping up fast—7-9% a month for the last 4 months. And, because of #’s 1 and 2 above inflation will continue.

4. Just because I own my own apartment in China (only for the next 75 years) doesn’t mean that I get to choose what happens outside of it. The local government just announced—to the dismay of hundreds of landlords in our complex—that it is going to put a subway line in the street in front of our complex, a very large and ugly exhaust fan where our community fish pond now sits and build a new 30 story government office building between my house and the golf course—right in the very spot, they said when we bought the house for the view, they were going to keep as a park.

5. Attempted hijackings mean that planes have unscheduled stopovers but eventually continue on to their scheduled destinations with not much more than a delay and a brief comment about nasty Muslim separatists.

6. Instead of getting better access to news as the Olympics draw nearer more and more online outlets are being blocked or censored. Losing Fox News and BCC feeds is one thing, but blocking some ESPN and Ask a Ninja pod casts?! Come on. Enough is enough. Think I’m being petty? Not really. China is now, according to Image Thief, the worlds #1 internet user with over 220 million people using regularly. And, some of them are paying up to 10x US rates for bandwidth services that, as I can attest, really, well, um…suck. Not to mention a severe lack of quality content!

7. We’re in a mad scramble to not deliver late on multitudinous projects this year since more than 2 million workers went home for Chinese New Year and never came back. Some of that is due to more factories offering jobs in the provinces. Some of it’s due to the winter storms that forced workers into taking a late holiday. And some of it’s just the new economics of China—the east coast cities are just getting too expensive for low-end laborers to live in.  Don’t believe me?  Here’s a snapshot of “my” China: in the three blocks surrounding my apartment there are 4 completed and 2 under-construction Starbucks, 3 KFC’s, 2 Pappa John’s, 3 McDonald’s and a Subway Sandwich shop.  And I don’t even live in the “foreigner areas” of town!

Yep, workers of the world unite, and pass the cream and sugar.

Comments From Foreign Business-Tourists.

I just spent the last week with a couple of clients in Thailand, China and Hong Kong.  It was their first trip to Asia—there were here to help organize some production lines and visit some industry specific shows.  All in all it was a great trip.   While they were here I was reminded that the view of fist-timers is much much different than that of those of us that have been here a while.  So, here is a list of comments from this group of foreign business-tourists in China

1.    More shocking than all the people is the air quality.  The athletes are going to scream when they see/smell the Beijing air.  I used to think that the pollution masks were silly, but now I think that the people wearing them are the only smart ones in China.

2.    It’s an amazing country, but where’s the heart?  What do the Chinese people love and believe in?

3.    When compared with Thailand, Hong Kong and even Cambodia the customer service attitude in China still leaves a lot to be desired.

4.    The Beijing airport security was VERY lax considering there was an attempted hi-jacking over the weekend.

5.    Do they really believe all this crap (CCTV news)?!  There is this whole world out there that these people just don’t know that they are missing.  Sad.

6.    I’m sick of the Olympics already—and I’ve only been here one week!

7.    The hacking was grosser than the smoking.

8.    The fluidity of the “system” of traffic and people was amazing.  No honking, no rude gestures.  It just flowed.  And all the stuff they put on those bikes!  Wow.

9.    When you come over here you can have either a “Chinese” experience or a completely Western experience.  They are completely different versions of the same country.

And we also were able to confirm a couple of my previously unpublished but nonetheless true rules about Asia:

When in Asia, you must:

1.    Walk through the women’s lingerie department to find what ever it is you are shopping for.

2.    Climb hundreds or even thousands of stone steps to see any cultural/historical relic or site.

3.    Either pay out the nose or quickly learn that everything is negotiable.

4.    Believe that money is more important than anything, except face.  Don’t fall for the big hullabaloo made over guanxi (relationships), money is what really moves business here.

5.    Never ask for permission as the answer will always be either “no” or more money.